staff

We truly know the sport

Luis Murcia

A globally recognized leader in the cheer and dance industry with over 25 years of experience. His career as a championship athlete, international judge, and educator shapes LMX’s vision delivering world-class, high-impact content trusted by gyms and event producers worldwide.

photographer and

videographer

SANDRA MADRID

With over 20 years of experience as an athlete and coach, she is a Team Colombia Dance Pom coach, ICU Worlds competitor, and founder of Club Deportivo Bosco. She brings championship-level vision and excellence to every capture at LMX Digital.

photographer and

videographer

WENDY CUERVO

She brings over 30 years of experience in cheer as an athlete and coach. A multi-time national and international champion with numerous Worlds appearances, she translates decades of excellence into powerful, story-driven content at LMX Digital.

photographer and

videographer

JUAN DIAZ

He brings over 32 years of experience as an international cheer athlete, coach, and judge. A multi-time Worlds medalist and 13x Worlds participant, he combines deep sport knowledge with a sharp creative eye, capturing powerful moments that inspire and endure at LMX Digital.

photographer and

videographer

pAULINA FORT

With over 9 years as an athlete and 5 as a coach, she has earned multiple national and international championships. At LMX Digital, she blends her love for the sport with a creative eye, capturing stories that highlight the passion and spirit of cheer.

photographer and

videographer

RICARDO CORTÉS

World champion athlete with experience at ICU Worlds, Team Colombia, and NCA. At LMX Digital, he blends elite experience with a passion for video, capturing the energy and emotion of athletes to transform performances into powerful visual stories.

photographer and

videographer

LUIS mORA

Cheer athlete and coach with 10+ years across Latin America. After 3 years as an editor at LMX Digital, he now serves as Event Manager leading the team. He optimizes workflows to deliver emotion and adrenaline, elevating brands through excellence-driven content.

photographer

videographer and EDITOR

lina madrid

Championship athlete and coach with titles at NCA Vegas, Partner Stunt USA, and Westcliff University. Former Team Colombia Coed athlete and Dance Pom coach, he brings elite experience, discipline, and vision to every project at LMX Digital.

editor

oscar perez

Elite world champion with titles at Top Gun, CA Rangers, and Westcliff University. A multi-time NCA, Partner Stunt USA, and Team Colombia Coed athlete, he brings championship experience, discipline, and excellence to LMX Digital.

photographer and

videographer

VALERIE

MONCADA

With nearly 20 years in cheer, she is a World Champion and 2x Silver medalist with CA Rangers. An NCA Champion, former Team Ecuador member, and current Navarro College athlete, she brings elite performance, discipline, and global experience to LMX Digital.

photo booth

ALEJANDRA gaviria

Active cheer athlete competing in the US and clinician across South America. With 8+ years of photography experience in Colombia and the US, she brings a unique athlete’s perspective and creative vision to LMX Digital.

photographer and

videographer

EDUARDO ZAPIEN

Cheer athlete, coach, and filmmaker from Mexico City since 2011. A National and World Champion with CA Rangers, he combines his passions to showcase the sport's power and emotion through impactful visual storytelling at LMX Digital.

photographer and

videographer

mariana vergara

Cheer & dance athlete of 8+ years, member of Team Colombia Pom & Antioquia. A cheer, dance, and artistic gymnastics coach, she works as Social Media Manager, Web Manager, and Editor at LMX Digital, blending athletic discipline with digital skills.

SOCIAL MEDIA MANANGER

AND EDITOR

KELLY cano

With 7 years in competitive cheer and international titles, she brings a technical perspective to cinematography. She identifies the best angles to highlight the technique, power, and precision that define a winning routine at LMX Digital.

EDITOR

JUAN MENDEZ

Graphic Designer, Art Director, & Editor with 12+ years in advertising. He has crafted campaigns across 5 countries for giants like Coca-Cola, Western Union, Pirelli, Nivea, and Grant’s, bringing results-driven vision to LMX Digital.

EDITOR

KAREN MORA

Sales and management expert with 13+ years leading marketing, digital transformation, and strategies in finance and education. Founder of KMORA WAY, she builds teams and implements sales strategies. A former cheer athlete of 9 years, she brings leadership to LMX Digital

mARKETING DIRECTOR

hugo vargas

Cheer coach with over 31 years of experience. A former Team Colombia ICU coach, international judge, and VP of the Colombian Cheer Federation, he combines PE and sport management expertise with technical excellence at LMX Digital.

PHOTOGRAPHER AND VIDEOGRAPHER

NICOLAS ORJUELA

Manages leads, rosters, and discovery calls while organizing client details. Oversees schedule requests and ensures consistent follow-up, maintaining strong client relationships and smooth workflow coordination at LMX Digital.

ADMINISTRATIVE ASSISTANt